Coffee Culture Clash: Discovering Market Dynamics and Competition in Buraydah's Specialty Coffee

Authors

  • Kurniawan Arif Maspul University of the People Author

DOI:

https://doi.org/10.70895/jemba.v1i1.4

Keywords:

Specialty coffee market, ethnographic research, economic analysis, market dynamics, consumer behavior

Abstract

The specialty coffee industry in Buraydah, Al Qassim, Saudi Arabia, provides an enthralling atmosphere for research, with fierce rivalry and a strong coffee culture. To investigate the social, economic, and cultural aspects of the specialty coffee market in Buraydah, this study takes a multidisciplinary approach, merging ethnography, economics, sociology, marketing, and cultural studies. This extensive study adds to the comprehension of the specialty coffee market in Buraydah, with implications for stakeholders, policymakers, and the local population. It emphasizes the economic, social, and cultural forces that shape the sector, as well as the possibility for long-term success and beneficial influence through sustainable practices.

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Published

2024-07-25

How to Cite

Coffee Culture Clash: Discovering Market Dynamics and Competition in Buraydah’s Specialty Coffee. (2024). Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi, 1(1), 36-46. https://doi.org/10.70895/jemba.v1i1.4